EAST End boy Jason Tindall could probably do a roaring trade in half-and-half scarves at Upton Park tomorrow.

Tindall has strong ties with West Ham, even if Cherries’ promotion to the Premier League has robbed the Irons of a few supporters.

“A lot of my friends grew up watching West Ham but have been converted to Bournemouth fans!” joked Cherries’ assistant manager. “They have jumped on the Premier League bandwagon!”

Tindall’s father Jimmy was youth development officer and part of the much-vaunted Academy at West Ham for more than 20 years before retiring in October 2013.

In the early 1960s, Jimmy founded the legendary Senrab Sunday league team where the likes of Ray Wilkins, John Terry, Jermain Defoe and Sol Campbell started out.

Born in Mile End, not far from the Boleyn Ground, Tindall junior trained with West Ham as a youngster before deciding to sign schoolboy forms for Arsenal.

Tindall, whose sister Evin works on the Academy at West Ham, told the Daily Echo: “My dad puts all his footballing focus into us these days and that was why he retired. He comes to every home game and some away and really enjoys it.

“West Ham was always my family’s team and the majority of my mates supported them. Things have changed now we are in the Premier League and West Ham are their second team.

“I used to watch them a lot as a kid and would also go if ever I went back to visit my parents while I was playing or in management.

“It is always a special game because of the family connection. I still know a lot of people there and always look forward to going back.”

Tindall also revealed the seeds of his coaching philosophy were sewn during his formative years watching West Ham and as a youngster on the books at Arsenal.

“I had an opportunity to go to West Ham when I was a kid and trained there for a couple of days when I was making a decision about which club to sign for,” added Tindall. “I went to a few of the London clubs and ended up signing for Arsenal when I was 10 or 11.

“I stayed there for a long time and was an Arsenal fan as a kid. I was a big admirer of the way they played and still am today.

“As a coach, you would always want your teams to play like Arsenal because of their brand and style which has never deviated. The ultimate goal is to try to play that type of attacking, enjoyable-to-watch and winning football.

“West ham also had a great reputation for playing good football when I was younger and I learned a lot from watching them as well.

“They have a rich tradition for producing great players and the likes of Mark Noble and James Tomkins, who are in the first team now, came through the ranks.”

Tindall will be back alongside Howe in the dugout at Upton Park having served a two-match touchline ban following comments made to referee Paul Tierney after Cherries’ 2-2 draw with Sheffield Wednesday last season.

He said: “It has been a frustrating experience because you don’t feel as involved as when you are on the bench. In all the time Eddie and me have been together, I have never watched a game from the stands. I will be glad to be back on the touchline and hopefully we can turn our good performances into points.”

Put to him that perhaps it was a good thing he had not been on the touchline at Anfield on Monday, Tindall laughed: “A couple of people have said that!”

He added: “I have served my punishment. What happened has been well documented and we believe both decision were wrong. Unfortunately, we were on the receiving end and it probably cost us getting our first points on the board. People say these things even themselves out so hopefully they will.”