PUPILS at Bournemouth School for Girls have been given a glimpse into life in the area’s booming digital industry.

They were among 5,000 young people nationwide to take part in Digital Day, organised by the digital trade body BIMA.

The aim of the annual event is to highlight the breadth of opportunity in the sector and to address a “skills gap” – a shortage of digital knowhow in the workplace which is said to be costing the UK economy £63billion a year.

Visitors from Bournemouth digital agency Redweb went to the school to share their experience with 44 girls and lead them in three digital challenges.

James Winrow, deputy head of design and technology at BSG, coordinated the efforts with year 10 pupils studying graphic design.

“They’re very lucky that they live in this area. We’ve got a ready-made industry who are very keen to show off what they do, give kids work experience and get them a window into an industry that’s quite misunderstood by people from my generation,” he said.

“It’s a modern industry that’s creating a lot of jobs. If they get into this industry, they’ve got a really good future.”

After an introduction from the Redweb visitors, the girls worked in nine groups to tackle their three challenges.

One, set by Dorset-based insurer LV= was based around pet insurance and better informing pet owners. A second, set by the Diana Award, focused on issues such as bullying and homework. A third, by BIMA, focused on the possibilities of wearable technology.

BSG has been involved with Digital Day for four years, the past three of them in partnership with Redweb.

Danielle Dwyer, marketing assistant at Redweb, said: “Once again it was fantastic to be involved with BIMA’s Digital Day and to be back at Bournemouth School for Girls, mentoring them and telling them all about the digital industry.

“Our chief strategy officer Andrew Henning was one of the founders of the initiative so we are very passionate about inspiring the students about the different career opportunities. They had some really innovative ideas, and we wish them the best of luck with the competition.”

Bridget Beale, managing director at BIMA, said: "Digital Day is a rallying cry from an industry with unfilled jobs and a desperate need for skilled talent. It’s inspiring to see our employers connect with young people and help them see their potential and an exciting future for themselves in Britain’s vibrant digital sector."