AN AWARD-winning creative agency will be the first of its kind in Dorset to be owned by its staff.

Salad Creative is one of only 600 companies to transfer 100 per cent of its shares to an employee ownership trust (EOT) under a government-approved scheme.

The Poole Quay-based business produces brand, marketing and digital work for clients including Commonwealth Games Team England, House of Garrard, Mitchell & Butlers PLC and Grape Tree Health Foods. It celebrates its 20th anniversary this month.

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Managing director Arabella Lewis-Smith said: “From our humble beginnings, the last 20 years of Salad have been a brilliant journey and I’m delighted to mark this significant anniversary with a move to employee ownership.

“I have always believed that, as a leader, you work for your team and it’s your job to inspire the next generation of leadership.

“So, when my co-director, Andy Brown and I considered the future of the agency, we wanted to ensure both our sustainability as a business and the empowerment of our team.

“As we weighed our options and discovered more about employee ownership, we felt that an EOT was the perfect fit.”

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She will continue to be connected with the business under its new ownership.

“I am as driven for Salad’s success as ever and I’m not going anywhere,” she said.

“The EOT represents the best outcome for me, allowing me to maintain a custodian role and real connection to the business.

“Salad is fuelled by meaningful cultural connections and the collective power of our team; quite simply our whole is far greater than the sum of our parts.

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“Our mantra, ‘beautifully effective’, gives us direction and focus in the work we produce. The way the EOT structure fits our business and our culture, by aligning the team as owners, certainly feels beautifully effective to me and I’m thrilled the team feel the same.”

An EOT makes decisions through a board of trustees, one of which is a representative of the employees. Salad’s head of delivery, Nicole Cook, was voted into this role.

She said: “Bella and Andy introduced us all to the concept of an EOT last year and following an objective and robust legal process, we are all very pleased with the outcome. After asking lots of questions and doing our research as a team, we were all in agreement that the EOT felt right for Salad.

“The transparency it gives will enable us to make decisions together for the good of the business and, as beneficiaries of bonuses based on profit, that will only help us be more focussed and engaged. The EOT is a great platform, empowering us to take part in the conversation that drives the business forward. I’m really proud to be a part of it.”

Independent research carried out for the Employee Ownership Association on the UK’s 50 largest employee-owned companies shows a 25.5 per cent increase in operating profit year-on-year.