“LADS’ mags” like Nuts and Zoo have been one of the publishing successes of recent years thanks to their mix of football, gadgets and scantily-clad women.

But now a Bournemouth-raised publisher is aiming to take them on with his alternative “magazine with morals”.

Christian magazine Sorted will line up next to secular “lads’ mags” in UK newsagents from Tuesday.

The magazine was started two years ago by its editor, Steve Legg, who was born and bred in Bournemouth. Steve, who lived here until his 20s, is a regular visitor to local churches.

He told the Echo that his bi-monthly magazine will be sold in the Men’s Lifestyle section of newsagents across the UK, realising his dream of a Christian alternative to secular men’s magazines.

He says it will feature intelligent articles rather than endless pages of half-naked girls and details of readers’ drunken escapades.

“I was approached by a secular magazine distributor to place 4,300 copies of each edition of the magazine in independent newsagents across the county. For them to say they were going to place it between Nuts and Loaded, I almost fell off my seat!” he said.

Sorted features big name interviews, news on the latest gadgets, sports and advice for the 21st century man, including how to become a better dad and husband. The magazine boasts some celebrity regular readers, including Bear Grylls (the youngest person to climb Everest at 23) and Radio 2’s Jeremy Vine.

Steve added: “We complain that there are too many dirty magazines with plenty of babes, boobs and bums on the newsagent’s shelves, so I’d encourage Christians to go and buy a copy as a good wholesome alternative. How fabulous it would be if it was this magazine that sold out in our newsagents.”

For more information on the magazine log onto www.sorted-magazine.com