WITH sales reaching 9,772 last month, Kia Motors (UK) Ltd hit a new record for the brand in any European market.

No Kia subsidiary or distributor in Europe has sold so many new cars in one month throughout the brand’s history and with total sales for the year passing 34,700 the UK performance has overtaken Kia Motors Deutschland – traditionally the biggest market in Europe.

The result gives Kia a 2.66 per cent market share in the UK – and a 3.73 per cent share of the retail market in September – both new records for Kia.

Kia’s Picanto was the runaway leader in terms of sales, with 3,395 registered during the month.

The Rio followed with 2,066 sales followed by the cee’d family at 1,592 – before the new model was introduced on October 1 and Sportage at 792.

The all-new stylish and funky Soul model launched in March this year attracted over 550 new customers in September for its best month yet.