Pho Bournemouth introduced first-ever pink sriracha sauce

Pho, the healthy Vietnamese street food restaurant group, is celebrating the UK’s record “pho’king hot summer” with the exclusive launch of Pink Sriracha, available only in their restaurants nationwide, including in Bournemouth, until the end of <i>(Image: TFR Agency Marketing)</i>
Pho, the healthy Vietnamese street food restaurant group, is celebrating the UK’s record “pho’king hot summer” with the exclusive launch of Pink Sriracha, available only in their restaurants nationwide, including in Bournemouth, until the end of (Image: TFR Agency Marketing)
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A Vietnamese restaurant chain is turning up the heat with the world’s first-ever pink sriracha sauce.

Pho, which has a restaurant in Bournemouth, has teamed up with condiment brand SABZU to offer the exclusive hot sauce across its restaurants nationwide until the end of August.

The eye-catching sauce gets its vibrant colour from hibiscus flower and is made using white Thai chillies grown in northern Thailand.

Libby Andrews, marketing director at Pho, said: "Not only does the new SABZU Pink Sriracha look amazing, it is delicious and so fun for summer.

"We are really excited to be the only place in the UK to serve it for the month of August."

To mark the launch, Pho has introduced Pink Wednesdays.

Customers who wear pink to the restaurant can enjoy select dishes and a spicy pink margarita for £5 each every Wednesday in August.

The margarita is infused with dragonfruit and Thai chillies.

Dan Pathomvanich, CEO of Bamboomart, said: "We are committed to bringing the authentic taste of Thailand to consumers around the world.

"We believe Pink Sriracha perfectly captures today's appetite for bold, playful flavours while staying true to authentic Thai ingredients, and we are proud to bring this exclusive collaboration to life with one of the UK's most loved Vietnamese restaurant brands."

For more information, visit the Pho website.

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