DORSET venues are being warned by a law firm to follow licensing rules during the FIFA World Cup this summer.
Fans are already flocking to pubs, bars, and hotels in Dorset to watch the action in Canada, the United States and Mexico, and with late evening kick-offs hospitality businesses are being urged to pay close attention to their licensing obligations.
Ellis Jones Solicitors has highlighted both the commercial opportunities and regulatory requirements associated with hosting fans during the tournament.
Conor Maher, senior associate solicitor at Ellis Jones, said: "Previous World Cups and European Championships have demonstrated how alcohol consumption, large gatherings and emotionally charged sporting occasions can create challenges for both venue operators and licensing authorities.
Conor Maher, senior associate solicitor at Ellis Jones Solicitors (Image: Deep South Media/Ellis Jones Solicitors)
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"As a result, businesses may wish to review staffing arrangements, capacity limits, security measures, drug policies and existing licensing conditions to ensure they remain suitable for the demands of tournament trading."
New Government regulations under the Licensing Act 2003 allow qualifying venues to extend alcohol service to 2am for England or Scotland knockout matches that begin between 5pm and 10pm.
Mr Maher said: "For many businesses, the 2026 World Cup represents an opportunity to attract new customers and generate valuable revenue.
"However, the tournament also serves as a reminder that successful hospitality operations require careful planning, particularly where licensing compliance and public safety are concerned.
"With several weeks of football still to play, hospitality operators will no doubt be hoping that the tournament delivers both memorable sporting moments and a much-needed boost in trade for an underappreciated yet vital sector."