A nationwide hospitality group is turning all 34 of its hotels into World Cup fan zones this summer.
Village Hotel Club is inviting fans to "watch, eat, drink, stay, and celebrate together" during the World Cup, including in Bournemouth.
An immersive matchday experience, in partnership with Budweiser, will include three flagship fan zones launched in Ashton, Solihull, and Elstree, featuring immersive theming and dedicated viewing areas.
Gary Davis, CEO of Village Hotels, said: "The World Cup is all about bringing people together, and that's exactly what Village is built for.
Village Hotel Club, one of the UK’s market-leading hotel and health & wellness brands, has transformed its estate into a nationwide World Cup Fan Zone, bringing fans together under one roof to enjoy every kick, goal and moment of drama. (Image: Hudson Sandler)
"Whether you're joining us for a quick pint and the match or making a night of it with friends, we've created a World Cup experience that offers something for everyone and brings our passion for live sport to life.
"With all 34 hotels taking part and our flagship Budweiser Fan Zones leading the way, we're looking forward to welcoming thousands of fans through our doors this summer."
Village is also launching a range of limited-edition Host Nation Burger Stacks inspired by North American flavours, including the star-spangled burger, the Azteca stack, and the mighty maple, alongside pitchers of beer and the World Cup knickerbocker glory dessert.
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