Olly Murs in Scratchy Bottom in Dorset (Image: Pampers)
SINGER Olly Murs has visited Scratchy Bottom in Dorset as part of a new advertising campaign.
Nappy company Pampers partnered with the X Factor star in a campaign to "help make Scratchy Bottom in Dorset the ONLY scratchy bottom for the Babies of Britain".
Scratchy Bottom is a clifftop valley between Durdle Door and Bat's Head in Dorset.
The small area featured in the 1967 film of Far From the Madding Crowd and has been included in lists of funniest place names in the UK.
The new advert, which can be seen on the Pampers YouTube channel, shows first-time father Olly in Scratchy Bottom, with Durdle Door in the background.
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