A CAR dealer has renewed its position as a headline sponsor for AFC Bournemouth for a fifth consecutive season. 

Hendy Group, in co-operation with Jaguar Land Rover, has renewed its partnership with the club for the 2024/2025 football season. 

As part of the deal, Hendy will provide the club’s media team with transport to all away league and cup games. 

Andy Grant, head of brand performance for JLR at Hendy Group, said: “A key part of our strategy is to foster strong ties with local communities, and we’re proud to support a major football club that shares that same ethos.  

“We know this investment makes a real difference in helping AFC Bournemouth engage with thousands of people across the south east, and we look forward to connecting with many more Cherries fans throughout the new season.” 

Rob Mitchell, commercial director at AFC Bournemouth, added: “We’re delighted to continue our partnership with Hendy Group, and we have a long-standing relationship with the local firm.  

“We’ve really enjoyed our activations with them and look forward to continuing to work together across the 2024/25 season.”