A designer from Poole is set to launch a new clothing brand in the party capital of the world, Ibiza.
Luke Adams is set to unleash his brand Infamous on the Mediterranean island in late August and hopes to be a hit at the tourist hotspot.
An original collection of menswear including t-shirts, swimming shorts and caps will be featured at popular fashion outlet Zero Six West in the clubbing capital San Antonio.
Luke, 34, has based the brand on the most recognisable fictional and non-fictional ‘gangsters’ in modern history, with names like Al Capone and Tony Montana from Scarface immortalised as unique cartoons.
Ahead of launching on August 21, Luke told the Echo: “I first started properly designing clothes during lockdown and started my own brand which I took as far as it could go.
“I always had my Infamous brand idea on the backburner but then it took off.”
Luke partnered with friend Carl Shepherd, who runs Hyprr Films and Flex Media and has strong contacts in Ibiza.
Having collaborated with Luke on previous projects, Carl said: “I am more than happy to bring along my wealth of industry knowledge and contacts to support Luke and his new clothing brand Infamous.
“I believe, with Luke’s passion and talent, it is destined for great things.”
Fashion outlet Zero Six West previously helped launch clothing brand SikSilk, and Luke is hoping for similar success.
He added: “We want to create a bit of FOMO (fear of missing out) where we build the brand in Ibiza and then eventually create a website so people here can get our clothes delivered.
“This is my passion, I love designing so I want to make a real go of it. We’ve got a few tricks up our sleeve and some big ideas, so watch this space.”
He also hopes to collaborate with celebrities and influencers to back his brand, having already worked with the likes of comedian Dapper Laughs, actors Terry Stone and Tamer Hassan, and reality TV star Scotty T.
Visit @infamousclothingbrand on Facebook and Instagram for more information.
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