A BRANDING expert who has worked with the likes of Cadbury’s and Sony records has launched a new programme to transform the profile of independent businesses.

Danielle Nodwell, founder of Baboosh!, says the Brand Impact Journey programme will give business owners access to “big brand thinking” without “extortionate investment”.

She began her career working on special publications for the Daily Echo before leaving Bournemouth for a 20-year career working for London agencies and clients.

Since moving back to Bournemouth, she has supported many brands including CUBID CBD at the launch of its oils, creams and gels, Barker Group and Channel 4’s River Cottage.

The Brand Impact Journey is designed to guide a business through the brand-building process in 12 weeks.

Businesses can take part in the programme as part of a group where they get to share the experience with other entrepreneurs, or on their own with a bespoke timeframe for their availability and needs.

Danielle, 44, founder of Bourneouth-based Baboosh!, said the programme would be based around the four pillars of brand strategy – clarifying, humanising, embodying the brand ethos and growing.

She said: “I wanted to find an affordable way to work with purpose-led smaller businesses who really need the support to survive and grow. The programme is designed to prevent thousands of pounds being thrown down the drain on marketing and every aspect of the business, because they haven’t invested in building solid brand foundations first to immerse and inspire.

“I am dedicated to working selectively with owners that have a burning ambition to be a force for good, who are focused on people and the planet before profit, and want to build a brand with integrity, authenticity and purpose.

“If I could find a way to champion these brands, and help design their reality, my personal purpose to help contribute towards a better, more positive future for our children would be one step closer to being fulfilled.

“The programme is designed to empower brands, to enable them to think deeply about how they represent themselves, and how they can resonate with their audiences and inspire those around them. We want to help challenge their thinking, by unearthing the bigger impact they want to make and how they can form a deeper connection with their audience externally and motivate and align teams internally.”