The oldest family-owned garage in Dorset celebrating 70 years of business- Keith Motors is our Trader of the Week.

Established in 1951, Keith Motors is a family-owned business serving motorists across its three sites in Christchurch, Ringwood and Verwood.

The garage sells new cars from the Ford franchise, as well as a selection of used vehicles, and offers an extensive range of aftersales services from servicing, MOT, repairs, parts and tyres.

Ben Clark, marketing manager at Keith Motors, said: “Throughout the years we’ve taken on various franchises such as MG and Ford.

Bournemouth Echo:

“But we MOT and service all sort of cars, not just Fords.

“We’re also one of 20 dealers who are allowed to sell the Ford campervan.”

Keith Motors was first introduced to Christchurch Highstreet by Charles Keith but moved to its current Lyndhurst Road site in 1970 where three members of the Keith family work.

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Ben said: “Rob Keith and Tara Keith (brother & sister) are two of our directors, with Tara married to Justin our third director.

“It is still family owned and family run.

“Not only do we treat our customers like family, but our staff are very much a family.

“Compared to the big motor groups, we don’t have a quick staff turn around.”

Bournemouth Echo: As well as the Christchurch site, Keith Motors has additional branches on Christchurch Road, Ringwood, and Ringwood Road, Verwood.

Ben added: “In 2009 Keith Motors bought the Ringwood branch.

“It is now actually a used commercial centre, so we do vans, trucks, pick-ups.”

Keith Motors has just passed a special landmark too- they have been trading for 70 years. During this time, they have won the Ford Chairman’s award for excellent customer service on several occasions.

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Ben said: “Last year was our 70th anniversary. We wanted to do a celebration but because of lockdown we couldn’t.

“So, we’ll celebrate 70 years of Keith Motors hopefully in the summer.

“It ties in with the Jubilee quite nicely. 70 years of the Queen, 70 years of Keith Motors.”

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