THE newly founded Christchurch Business Improvement District (BID) has appointed its manager, who will support key improvement projects for the town.

Christina Pengelly, who was previously operations manager at Poole BID, says she is “extremely pleased” to have been appointed. As well as her role in Poole, she has experience as secretary to the Bournemouth Chamber of Trade & Commerce.

The appointment follows the formation of Christchurch BID in October 2021. Christina will play a key role in the deployment of projects including:

  • A number of new measures to improve the appearance of the town centre
  • New town centre events and street entertainment
  • Marketing and promotion of the town
  • Support to businesses in Christchurch

Christina said: “I am extremely pleased to be appointed Christchurch BID Manager. Christchurch has so much to offer and I am excited to highlight its potential in terms of independent shops, national brands, hospitality and services. We want Christchurch businesses to thrive in challenging retail environments and deliver the best of Christchurch to residents and visitors.”

Lucy Filer, BID chair added: “We are delighted to announce the appointment of Christina as the next milestone in the BID process. The Board of Directors are all focused on supporting Christina in the delivery of a range of improvements for Christchurch which we are confident will take the town centre area to the next level.”