STARTING any business during the middle of a pandemic is not an easy feat – especially a wedding dress business when weddings were put on hold by Covid restrictions.

But bridal boutique Sarah Jane Bridal on Ashley Road, Parkstone did just that and is now celebrating a successful first year in business.

Sarah Jane Bridal (SJB) is owned by Sarah Pardey whose passion for all things bridal stems from more than 20 years’ experience creating the perfect look for the bride-to-be as part of her bridal hair and makeup business.

Sarah hand selects each dress for its elegance and sheer beauty whilst considering bridal styles and budgets.

In one year she has become known for personable customer service, her choice of beautiful wedding dresses, and her stunning window displays.

“I absolutely love the wedding industry and being a part of many brides special day,” she said.

“I enjoy helping my brides select the perfect dress that not only enhances their natural beauty, but also helps them look absolutely stunning on their special day.

“I’ve been overwhelmed by all the support I’ve received – from locals wishing me well to brides sending me amazing photographs of their wedding day, it’s been lovely.

“It’s been very challenging and at times frustrating opening during the middle of the pandemic, but I’ve made the most of each lockdown by creating striking window displays, liaising with my suppliers and creating a presence for Sarah Jane Bridal across social media,” she added.

“I can’t quite believe that a year has gone by already.

“I’ve already helped many brides find their dream dress and made several friends in the wedding industry along the way.

“I think the pandemic has shown people how fragile life can be, and how we should make the most of every opportunity that comes our way, so I’m very glad I opened Sarah Jane Bridal. It’s one of the best decisions I’ve ever made.”

To celebrate the successful first year anniversary, SJB has taken on two new designer labels – Allure Romance and Ellis Bridals – providing refreshing designs for the modern contemporary bride.

The business intends that this, combined with exceptional customer service, will establish SJB as the “perfect bridal boutique”.

Sarah Jane Bridal is at 104-106 Ashley Road, Parkstone BH14 9BN and can be found online at sarahjanebridal.com