THE boss of a leading seafront venue has said it has “far from recovered” from the pandemic as he launched a programme of events for autumn and winter.

Restaurant and entertainment venue Aruba, at Bournemouth’s Pier Approach, is putting on a programme of events including a Christmas dining and drinking experience to maximise winter trade.

Managing director Andy Price said the venue had attracted tens of thousands of guests between July 19 and September 30.

He said: “Trade was good over the course of the 10 weeks of summer that we were able to operate without restrictions. People were glad to be back on a dancefloor and enjoying partying again.

“Despite the poor weather and the challenges that returning to normality brought, the summer was as successful as we could have hoped it to be.”

As well as events including Beach Club Saturdays and West End-style shows, the venue is to host an Oktoberfest Party on Friday, October 22, and Saturday 23, and is working with Cocoloco for a Halloween event on Saturday, October 30.

A new Apres-Sea bar will be open for six weeks from November 18.

Mr Price said: “Having operated a very short peak season, we’re bolstering our autumn and winter offering to continue driving guests through the doors.

“We have far from recovered from the pandemic that hit our industry hard and so as far as we are concerned, the party is far from over.

“The winter will be a critical period for us and for the recuperation of the industry.”

The Apres-Sea bar, with sponsorship from Bacardi, Patron, Jager and Moet, will transform the venue into a ski resort bar, with 1980s retro music and ski chalet favourites.

A new menu for the season will include roast boards, camembert and fondue, and the venue’s Breakfast With Santa events will return after success last year.

Aruba is collaborating with the new vintage store Go To Marketplace, in Bournemouth’s Arcade, which will offer 10 per cent off all items for Aruba partygoers dressing for the Apres-Sea bar.