YOUNG people from across the south and beyond are “living their best life” as thousands attend the annual Bournemouth 7s festival.

The three-day event, which takes place at Chapel Gate in East Parley near Christchurch, kicked off on Saturday afternoon with a booming atmosphere.

As well as music and drinks, the festival hosts a range of sporting action during the daytime including rugby, touch rugby, netball, dodgeball, hockey, volleyball and national fitness game.

It is expected that a total of 30,000 people will attend 7s, including 400 sports teams and more than 100 DJs to party along to.

At night, festival goers can dance the night away to the likes of singer Ella Eyre and DJ sets from Majestic, Rene La Vice, Krakota, James Haskell and Arron Crascall. This is in addition to a host of local acts.

19-year-old Natasha said: “This is my first festival ever and I’m absolutely loving it. There’s so much to see and, of course, drink. Very glad I got a ticket.”

Bournemouth Echo: 2021 Bournemouth 7s festival 2021 Bournemouth 7s festival

Staff members seemed to be enjoying the day too. Millie Sasha, who was working at the Reign energy drinks bar, said: “I think everyone’s enjoying themselves which I’m not surprised about given everything to do with the pandemic.

“We’re just happy to be out working, speaking to new people and generally creating good vibes for everyone.”

Elsewhere, having just exited a bucking bronco attraction, 24-year-old Harry from New Milton said: “This is what summer is all about. You’ve got guys and girls coming out and having a mental time. Just look around, everyone is living their best life.”