A NEW Triumph dealership will be opening in Christchurch next year, thanks to a significant investment by Destination Triumph, in collaboration with Triumph Motorcycles UK.

The dealership, which is to be named Destination Triumph Dorset, will be located in Stony Lane and is expected to open in Spring 2021.

It will be the third dealership in Destination Triumph’s portfolio, which includes Destination Solent and Destination Washington.

Triumph UK and Ireland General Manager Devron Boulton said: “We are hugely excited about the opportunity to bring a first-class Triumph dealer to the Dorset region and support local customers.

“For 2021 we have an exciting line up of new motorcycles so there’s every reason to pay Destination Triumph Dorset a visit.”

Destination Triumph has a well-established track record in the region and the team is vastly experienced and knowledgeable about both the entire product line-up and the Triumph brand.

The new dealership will be able to provide customers across Dorset with high quality local support, service and expertise.

The online experience for customers will be just as good, using the latest technology such as live video chat, e-commerce, video tours and virtual appointments from the team.

Work is expected to start on the Christchurch site in January, with the planned opening for Spring 2021.

The launch will create several new jobs, and recruitment for Triumph Dorset is currently open via the Destination Triumph careers website.

Ian Sexton, Owner of Destination Triumph added: “We are pleased to announce the latest investment in the new Dorset site.

“We have a great deal of confidence in the Triumph brand given our two existing dealerships and believe this is an exciting opportunity to enhance support for the Dorset biking community.”