THE founder of an award-winning marketing agency is the new chair of a video production company.

Gellan Watt has taken up the board role with Bournemouth-based Cinova.

He founded the agency Thinking Juice in 2003.

It was named a top 10 agency by RAR and The Drum and was declared Marketing Industry UK Agency of the Year before merging with Emerge Group, with Mr Watt becoming group managing director and chief creative officer.

The business became the 12th largest independent group in the UK, with a £60million turnover, before Mr Watt’s exit in 2016.

Cinova’s commercial director, Jack Ashley, said: “We are delighted to welcome Gellan to the Cinova board.

“His appointment comes at an exciting time.

“The industry is changing and the demand for video content is greater than ever before. Gellan is a great addition to the team and a driving force for the business.”

Cinova is a film and content agency offering “high-end, award-winning content and commercials”

Senior producer and partner Adam J Merrifield said: “We have worked with Gellan for several years on a number of projects. We are really excited to have him as part of the team at Cinova and are looking forward to growing the business together.”

Cinova was launched this year, bringing together two existing production agencies, RMP Filmmakers and the Light Side.