A social media influencer who graffitied cliffs at Durdle Door has apologised for her actions and set up monthly payments to a charity fundraiser set up by volunteer beach cleaners as a way of making amends.

London-based influencer Alexandra Milam, aged 24, scrawled her Instagram account handle into white cliffs when she visited the World Heritage Site last week.

Teams of volunteers were left to clean up the mess left by Alexandra and thousands of other tourists who flocked to the beauty spot to enjoy the hot weather. In addition to scribbles on the cliffs, litter and human faeces also needed cleaning up.

'Soul destroying': Graffiti on Durdle Door cliffs (including some from Instagram 'influencer')

A regretful Alexandra has apologised profusely for her actions. She said: "I feel awful because of this horrific event in my life and I wish to express my deep regret for the damage by my name written on the Jurassic Coast.

"I have learned a huge lesson, one which will forever mark me."

To show her thanks to the volunteers who cleaned up after her, Alexandra has set up a monthly instalment of £30 to a fundraising campaign set up by Erin Tyrrell, one of the volunteers left tidying the beach.

The money will go towards the British Divers Marine Life Rescue, the UK's leading marine mammal rescue charity.

Alexandra said: "I reached back to the community to meet all the people who sacrificed their precious time to fix this disaster.

"I want to spread the awareness to everyone who doesn't understand the beauty and importance of this place. I am disappointed that I didn't understand it at the time and I don't want anyone else making the same mistake."

Erin, a volunteer who regularly helps clean Durdle Door beach, said she was pleased Alexandra has tried to make amends. She said: "It's really heartwarming to see when someone has done wrong makes up for their actions.

"She apologised and I felt that she really wanted to help and meant it."

Alexandra added: "Maybe nothing will undo the damage the writing caused but I will try to make things better and I hope people will give me the chance."