A FASHION brand has launched awards to celebrate “the UK’s most incredible women”.

The Bournemouth-based Perfect Dress Company got off the ground earlier this year, with a website featuring models in all sizes from eight to 22.

Now it has launched the Incredible Women Awards for women of all ages, backgrounds and occupations.

Founder Sunny Bird said: “At the Perfect Dress Company, it is our mission to find the UK’s most incredible women who make a difference in our lives, who deserve to be recognised and rewarded for doing the most amazing things.

“This can be any woman who has done something remarkable, whether it’s an NHS hero in the fight against Covid-19, a mum who has gone the extra mile, a woman spreading positivity through her business, a superwoman helping a charity, or a woman who is just doing incredible things.

“It could be your friend, relation, colleague, employee, boss or simply a woman you know, these are the women who have gone above and beyond – the everyday unsung heroes we don’t hear enough about.”

She said the awards were part of the brand’s mission to use its platform for purpose, supporting and celebrating all women.

Winners will be treated to a day of pampering where they will have their hair and makeup done by professionals and take part in a photoshoot for the brand. Winners will also receive a Perfect Dress Company dress and a pair of the brand’s Darcy Rose Meaningful Jewellery earrings.

Details are at perfectdresscompany.com/pages/pdc-awards or contact hello@perfectdresscompany.com.