THE RNLI and Coastguard have launched a new beach safety campaign urging parents to protect their families this summer.

Following the recent easing of nationwide lockdown restrictions in England and with children still off school, many more people are expected to visit the coast to exercise and take part in water-based activities.

At present, there are no RNLI lifeguards on beached, but it hopes to cover around 30 per cent of the beaches they usually help in time for the summer peak.

The RNLI has asked the public to be aware of the dangers, take responsibility for themselves and their loved ones and remember, in an emergency, to call 999.

Gareth Morrison, RNLI head of water safety, said: “If the charity’s lifeguards were present on the beaches today, they would be preventing many incidents before they even occurred by directing people to safe swimming areas, highlighting dangers such as rip currents and advising people not to use inflatables.

“These preventive measures are not currently in place meaning people could find themselves in danger if they are not reading the signs and following the relevant safety advice.

“It is important that anyone visiting the coast understands that the beach can be a dangerous environment and you must take more responsibility for you and your family this summer.

“No one ever goes to the coast to be rescued yet RNLI lifeguards rescue thousands each year.”

Claire Hughes, director of HM Coastguard said: ‘We know from sad experience that whether you’re local or nor, whatever your ability of experience in your chosen sport or leisure activity, the sea can still catch you out and be unmerciful when it does.

“Now, more than ever we need people to respect the sea and the coast.

“If you get into trouble call 999 and ask for the coastguard and we will come to your aid.

“But coronavirus hasn’t gone away, and we all need to follow the rules. Remember your choices might put people, including yourself and frontline responders, at risk. Take extra care in these extraordinary times.”