THE Samsung store in Bournemouth town centre has closed permanently.

Many shocked shoppers have discovered the shop in Commercial Road has ceased trading in the past couple of days.

A notice posted on the doors of the store, which is located by the entrance to the The Avenue shopping centre, said: "Dear customers, this store has now permanently closed.

"We would like to thank you for your custom.

"For any support enquiries, please make contact using the following methods. Telephone: 0330 726 7476. Email:"

Samsung launched the shop in Bournemouth as one of its first stand-alone branded stores in 2014.

The 'Experience Stores' offered a wide range of the electronic company's products, including phones, tablets and wearable technology.

The Daily Echo has contacted Samsung for comment.

More follows.