SHE became the youngest ever finalist on The Apprentice last year – but she feels business has become “over-glamourised”, with too little emphasis placed on hard work.

Unlike many of her fellow contestants, 22-year-old Camilla Ainsworth had a product ready for launch as soon as her stint in the BBC series was over.

She will be among the speakers at the Entrepreneur Summit, taking place at Bournemouth’s Hilton Hotel on October 17.

“I’m going to be talking about The Apprentice but I want to move away from that now and talk about the challenges I’ve come up against but be more real about it. I do feel business is over-glamourised,” she told the Daily Echo.

Her nut milk M+LKPLUS was launched shortly after last year’s run of The Apprentice finished and is available in 645 Holland & Barrett stores.

“Luckily, I was switched on to the fact that if I was to have a retail product produced after the final, then I would be able to make some real cash to be able to fund my next labour and I worked really hard in the background,” she said.

“We filmed it and there were three months before it went on TV. I was working to make sure the product was ready to be stocked on the shelves.”

Camilla– who will preside over the launch of a third M+LKPLUS flavour in the coming weeks –admits to having been a “bit of a fluff” in the past and “trying to do a million things at once”. But now she promotes the value of focus and working hard on your business.

“There’s a lot of criticism of the whole hustle culture, where people get stick for working all the time – but when you start a business, you have to do that,” she says.

“You have to eat, sleep and breathe it but a lot of people don’t really understand that.”

She reads as many business books as she can and posts about the most valuable ones on social media, giving the books away to followers.

“Whenever I post a book, I don’t try to pretend that this book is the answer to success – it’s how you do the things that are in the book,” she added.

The Entrepreneur Summit, part of the town’s BOMO Festival, is being hosted by Bournemouth public relations agency Sunny Bird PR and Alex Chisnall, advisor to start-ups and the host of the podcast Screw It, Just Do It.

Other speakers include former Dragons’ Den panellist Piers Linney, Lush co-founder Rowena Bird, Grenade founders Alan and Juliet Barratt, Social Chain founder Hannah Anderson, Change Please founder Cemal Ezel and Fanbytes founder Timothy Armoo.

Piers Linney said: “I am looking forward to meeting the entrepreneurs and business leaders who will be joining us at the event and discussing those next steps to elevate their business. In recent years I have dedicated my career to helping start-ups and small business get off the ground by sharing my expertise and valuable lessons I have learnt along the way and this event encapsulates that perfectly.”

Sunny Bird PR managing director Sunny Bird said: “We work with brands every day and have watched them grow from one-man-bands to multimillion-pound businesses with an international reach and we know all too well the hard graft that it takes.

“This event will shed some light on how to navigate that journey and help businesses connect with their target audiences in an entertaining and engaging way,” she added.

Tickets for the Entrepreneur Summit, priced from £149, are at