I JUST wanted to flag up the increasing cost of going to the new Odeon in Bournemouth. I logged on to check The Lion King prices and for one adult and three children under 12, it came to £41 in a standard screen. For ISense, this increased to £51!

By comparison, the Dorchester Odeon is £19 for one adult and three children. How can Bournemouth justify these inflated prices? I for one have now stopped going and to top it all they have now withdrawn their loyalty card. After a similar complaint regarding prices at their Llanelli cinema, all tickets are now £5 (previously £10 ).

This followed a campaign in a local paper. I would like to see a similar reduction here. Thanks.

MIKE WHITTLE, Priestley Road, Bournemouth