TWO campaigners for mental health and a boss at a leading web agency are on a national list of the digital industry’s most influential people.

The annual BIMA 100 celebrates “100 of the people who are leading the industry right now”.

BIMA, the British Interactive Media Association, describes those on the list as the “leaders, pioneers, entrepreneurs and changemakers – the people we look up to”.

Among the youngest on the list is Maddie Crawford, 19, who appears in the students and apprentices category.

In January, she held the first Get Your Shirt Together, which saw people across Dorset’s digital and creative community come to work in a loud shirt and donate money to Dorset Mind.

A paid search executive at Bournemouth digital agency Adido, she was also a finalist in last night’s Miss Dorset competition.

“Being part of the BIMA 100 honestly feels like one of my biggest ever achievements and spending the night up in London, with all the other members of BIMA 100 just illustrated my sense of achievement,” she said.

“I got my place as part of the BIMA 100 through my work in January for Dorset Mind and my Get Your Shirt Together campaign that is due to return next January for its second year. I am so overwhelmingly proud of what I’ve achieved in the last year, from being named a finalist for Miss Dorset, a European Search Award and especially a member of the BIMA 100.”

Dan Willis, also a campaigner for mental health and founder of the agency Why Digital?, is on the list for the second year, in the Champions for Change section.

He led a Do It Day which brought rival agencies and education institutions together to work for mental health. “To be inducted into the BIMA 100 for the second year running as a Champion for Change is an incredible honour, and a complete surprise,” he said.

“To be recognised as one of the top 100 marketers in the country, for the business consultancy that I provide, really reiterates the impact that my approach to business growth has.”

BIMA said: “His culture-led growth strategy has seen multiple businesses grow and drive profit, whilst creating successful and healthy cultures. His mentoring of young entrepreneurs has seen them go on to win awards for emerging talent and young business leadership.”

Damian Proctor, head of strategy at the agency Redweb, is listed in the CEOs and Leaders category. He is described as an “award-winning digital polymath” who has disrupted the industry and “led Redweb to a new proposition, visual identity and evolved structure by reimagining the agency/client relationship as a partner model, based on mutual value”.

Mr Proctor said: “I am immensely proud of what we have achieved as an agency over the last year. For any organisation to significantly shift its value proposition in today’s climate is respectable, but for an agency of our size to move from a model that has served us well for two decades is quite remarkable.

“I am grateful for the trust that was placed in my vision and how brave the whole agency has been in embracing a new philosophy. It is extremely satisfying to be playing my part in a connected team who not only know where they are headed but have the drive to get themselves there.”