A DEVELOPER in Poole is behind plans for a major hotel and more than 100 flats in Southampton.

A nine-storey Travelodge and a 19-storey building providing 113 flats could be built in the city’s Southern Royal Crescent Road.

It is not yet known how many jobs the new 120-room Travelodge in Southern Royal Crescent Road will provide.

But developers said the nearby block of flats could become one of the tallest buildings in Southampton as it would stand alone at a height of 67.4 metres (221 feet), providing a landmark effect.

According to the proposal by Poole-based CHG Developments Ltd, if the plans are approved the Cedar Press site will be demolished.

It is understood that the buildings currently at the site are owned by printing and marketing firm Cedar Press but are empty.

Speaking for the developers, Phil Salmon added: “The scheme is a delicate balance between providing high quality design, and a viable and deliverable project meeting the housing and regeneration needs of Southampton.”

The news of the new hotel and flats comes days after plans were unveiled for a student accommodation part six-storey and part 13-storey building in the nearby Royal Crescent Road.

The developer said the redevelopment of the Cedar Press site presents an opportunity to deliver multiple gains for the city and its built and human environment. But while some of the residents welcomed the new plans, others raised concerns over the height of the buildings and the impact the development would have on traffic and air pollution.

They feared the buildings will overshadow the area.

Local resident Helen Smith said a hotel of six floors and a ten-storey block of flats would be a possible compromise.

Resident Simon Reynier added: “The noise and fumes from vehicles on both Saltmarsh Road and Central Bridge would also constitute a health risk at a time when the city council is trying to improve air pollution.” But he said he supported the development of “an underused site”.

According to the plans, cars will have access from Royal Crescent Road and there would be 79 parking spaces to serve the hotel and 17 to serve the flats.

Hampshire Chamber of Commerce welcomed the news.