A MAKER of sports underwear has announced a partnership with England Athletics.

Runderwear, based in Branksome, sells specialist performance bras and other chafe-free underwear.

Now, England Athletics-registered athletes and members of its RunTogether programme will be offered discounts, support and advice, as well as products to try and bra fittings at club run nights.

England Athletics chief executive Chris Jones said: “It is always great when we find a partner that shares our enthusiasm and enjoyment of athletics and running. We know the team at Runderwear have a real understanding of the sport and have produced some great products that enable people to enjoy their athletics and running more.

“We love the fact that this is a company set up by people who saw something new that could be done to enhance people’s experience in training and competition and have gone out to do something about that.”

Richard Edmonds, Runderwear’s co-founder, who lives in Liliput, said: “We’re thrilled to be the official bra and underwear partner of England Athletics. Athletics and running are part of the Runderwear team’s DNA. Members of our team are club runners at Bournemouth Athletic Club and Purbeck Runners and speaking from a personal perspective, I grew up with my whole family being part of the local athletics club scene, so it’s particularly poignant for me to be working with England Athletics.”