STAFF at Asda, which has a store in Weymouth, have taken the ‘Pink Pledge’ – an online initiative to help drive awareness around the importance of regular breast checking, and the early diagnosis of breast cancer.
Part of Asda’s Tickled Pink campaign, which has been supporting charities Breast Cancer Care and Breast Cancer Now for more than 22 years, the pledge aims to address the fact that 1 in 2 women don’t check their breasts regularly.
The earlier breast cancer is found the more likely treatment is to be successful, so it is vital women are aware of the signs and symptoms of breast cancer, what to look for, and feel confident to visit their GP should they find anything unusual.
As part of recent Tickled Pink activity, staff have been putting ‘surprise’ stickers on a variety of products in store, from melons to bread baps, in the run-up to Mothers Day.
For more information visit asda.com/tickledpink
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