BOURNEMOUTH students following in the path of Dragons’ Den star Peter Jones have shown their heartfelt business plan is no flash in the pan.

The four young entrepreneurs from the Avonbourne Peter Jones Enterprise Academy have won a national ‘Flash’ Challenge as part of their Peter Jones Foundation Enterprise and Entrepreneurship course.

Students across the country were challenged to come up with a new mission statement for a business or organisation.

And Joshua Binns, Sarvish Sohan, Lydia Hardy and Sarra Elkhalifa chose ‘The Heart of Insurance’ for one of the country’s leading insurance companies and major local employer, Liverpool Victoria (LV=).

Their mock-up website design, mission statement and recommended objectives so wowed judges that they won the overall national prize.

Avonbourne’s Director of Sixth Form, Kathryn Loughnan, said: “We are absolutely thrilled that our students have won their first ever Flash Challenge.

“These challenges are set by Peter Jones, and other business leaders, throughout the academic year for students that attend his academies across the country.

“In September Avonbourne Sixth Form became the first college in the south of England to become a Peter Jones Enterprise Academy and it’s amazing that only a few short months later we’ve already won our first national award.”

Bill Muirhead, Director of Programmes at The Peter Jones Foundation, said: “The students of Avonbourne Peter Jones Enterprise Academy truly deserved to win this challenge with a proposition that showed great creativity, digital aptitude and business acumen.”