SHOPPERS queued out of the doors at Poole's Dolphin Shopping Centre to be among the first to visit the centre's new H&M store.

The Swedish fashion giant opened its store at 11am today, at the former BHS unit in the shopping centre.

The store, covering two levels, is offering entertainment to all, discount wristbands and goodie bags to the first customers through its doors.

Dolphin Shopping Centre manager John Grinnell said: "It has been a really exciting year for the shopping centre so far, with a whole host of top brands joining the line-up of retailers.

"Attracting top brands to the Dolphin like H&M is really important to maintain the centre’s position as a significant attraction on the south coast for tourists and residents alike. We’re determined to significantly improve facilities to appeal to all our customers."