A NEW animation has been released to encourage beach goers to make use of the new bins in place along Bournemouth and Poole seafront.

It is part of the Leave Only Footprints campaign which calls on people to dispose of their rubbish carefully and will be used to educate local residents and visitors on using the correct bins.

The new bins are colour coded with blue for recycling and black for general waste.

The animation follows Jez who is enjoying a day at Bournemouth beach and learns about the benefits of using the bins located along the seafront.

It was created by Bournemouth-based animation specialists Little Blue Hut and has been released ahead of the August bank holiday and Bournemouth Air Festival which is expected to attract thousands of visitors.

Anthony Minto, creative director at Little Blue Hut, said: "As a local animation company, living and working by our beautiful stretch of the Dorset coast, we were delighted to be able to bring the ideas of Bournemouth & Poole Seafront to life. We hope our contribution to the Leave Only Footprints campaign helps make a positive impact on how visitors treat our award winning beaches."

Andrew Brown, seafront operations manager for Bournemouth & Poole, said: “The animation created by Little Blue Hut is fantastic and is a great way to show the public how easy it is to be responsible when disposing of litter on the seafront. We hope it will encourage and inspire people to be more aware about litter and to keep our beautiful part of the world clean.”

The Leave Only Footprints campaign launched in July and saw staff at LV= and litter action group Dorset Devils take part in an early morning litter pick.

Since then, a number of community-led litter picks have taken place including AFC Bournemouth Junior Cherries.

For more visit bournemouth.co.uk/leaveonlyfootprints.