THE number of people searching online for Bournemouth beach during the heatwave has soared by 140 per cent.

Insurance company LV= said the rise in searches had been seen over the past 90 days.

According to the Poole-based company’s latest findings, the number of Brits searching online using the term ‘last minute holiday deals UK’ had increased by a staggering 650 per cent.

Around 58 per cent of those living in the South West have either been or are planning to take a weekend break or day trip in the UK this year.

However, LV= warned that as many as 25million people could be putting themselves at risk by travelling without insurance in the UK after six in 10 people said they never took out travel insurance for UK trips.