PEDESTRIAN crossing signals in Bournemouth town centre will be transformed as the town welcomes thousands of people to Bourne Free.

Bournemouth's Pride festival takes place across the town from Friday July 13 until Sunday July 15 and Poole-based Siemens Intelligent Traffic Systems has found a novel way of making everyone feel welcome.

Some of the pedestrian signals will be replaced with a range of diversity images.

Four special designs have been created to represent Lesbian, Gay, Bisexual and Trans (LGBT+) relationships, using the widely recognised gender symbols.

Designers were inspired by similar signals used in London in 2016 and a total of 20 "green man" symbols will be changed for the duration of the three- day event.

The signals being changed are on the junctions of Poole Hill and Avenue Road, Gervis Place and Westover Road and Exeter Road and Terrace Road.

Neal Errington, Trustee at Bourne Free, said: "We are thrilled to have partnered with Siemens on this clever and exciting venture, which will be so visible during our colourful event and along our parade route, amongst other areas in Bournemouth. We hope this sign of support continues and enlightens other companies and communities to engage in such a proud way."

Jamie Griffiths, Traffic Manager at Bournemouth council, said: "Having worked closely with the organisers of Bourne Free over a number of years, we’re pleased to be able to show our support for this year’s event in a more imaginative and eye-catching way.

"Hopefully these installations on some of the town centre pedestrian signals will help highlight the event and celebrate the diversity of Bournemouth."

Wilke Reints, Managing Director, Siemens ITS, said: "Diversity and inclusivity is very important to us and our employees, and this is a great example of a simple idea having a major impact."

The main Bourne Free parade will take place on Saturday at 11am, travelling from the East Cliff to the Triangle.

This year's theme is Hawaiian Beach Party and numerous events will be held throughout the town including a family fun night and entertainment at the Triangle arena.