A PUBLIC relations company has signed for AFC Bournemouth.

Deep South Media has become an official executive partner of AFC Business, the club’s commercial arm.

Cherries chairman Jeff Mostyn said: “We welcome Deep South Media’s talented media players into our AFC Business squad and look forward to a long and fruitful partnership.

“AFC Bournemouth is very much a community club. This is what has driven us forward since the dark days of 2008 and our ethos has not changed since our meteoric rise to Premier League status.

“We very much appreciate working with local businesses – the lifeblood of our community – and our collaboration with Deep South Media is a perfect example of two leading brands coming together.”

Deep South will have a strong presence at AFC Business events and will assist the club’s media department with commercial and business activity.

Deep South managing director Ron Wain said: “Deep South’s role will be to help the Cherries raise its profile off the pitch, including with the local community, charities, businesses and organisations. “The Premier League is a global sports phenomenon, with 1.2billion fans, and the Vitality Stadium, as a premier events venue, attracts more than 400,000 visitors annually. There is scope to engage fans and the wider community in the superb things AFC Bournemouth is doing at grass roots level.”