THE latest proposal to build a convenience store and homes in a New Forest village have been rejected weeks after a large scheme was dismissed - but developers are being urged to rethink their plans.

The development, which sought to transform the Hatch Motors site in Station Road, Sway, into a shop, with five flats and four houses was turned down by the New Forest National Park Authority's planning committee.

Members were recommended to approve the scheme, despite objections from Sway Parish Council and a number of residents who argued the proposed shop would have a negative impact on existing traders and also lead to traffic problems in the area.

An application to build ten homes, alongside the convenience store from the same developer, Landmark Estates, was turned down by the NPA in September.

The latest scheme had the backing of 32 people who said the scheme would provide more jobs, a wider choice for shoppers and starter homes for local people.

In summarising their decision, the NPA said: "The proposed development, by virtue of its form, scale, massing and layout, would result in an over-intensification of activities at the site, which would be to the detriment of the amenities of adjoining neighbours and users of Station Road, through increased noise and disturbance.

"In particular, the four dwellings are considered to be overly urban in their design and appearance.

"Nor is the Authority satisfied that the layout of the proposed development makes adequate provision for delivery vehicles which are likely to come into New Forest National Park Authority conflict with the on-site car parking arrangements."

Sway councillor and NPA member Barry Rickman said it was rare to see a development have such support from residents, but added the developers need to listen to concerns.

“There is a vast majority backing the redevelopment of the site.

“I would urge them to go back to the drawing board and do something to suit the area.

“There is a possibility there to do something really good for Sway, with housing and employment, but it needs to be fitting with the village.

“I’m optimistic for the future of this redevelopment. Hopefully they will listen to us.”