LUXURY sports cars and top flight football have gone hand in hand for decades.

And a Bournemouth business which supplies high-performance rides to AFC Bournemouth players has just launched its expanded showroom.

Premier Sports Solutions has been based on its site in Holdenhurst Road for several years, but has now expanded into a neighbouring gym.

Founded by a close associate of the Redknapp family, the company has more than 350 top level footballers among its customers, including many Cherries.

Callum Wilson, Jermain Defoe, Jordan Ibe, Charlie Daniels and Benik Afobe were among those who joined Harry Redknapp and car fanatics at the launch, held in association with Barclays Premier Banking, alongside an array of Lamborghinis, Ferraris, Aston Martins and other luxury brands.

"We've been here since 2005, there have been lots of ups and downs, no one really knew a lot about us," said owner Richard Clark, a former football agent.

"We have been dealing with footballers from all over the country, they are in here every day, and we are getting reality TV stars like the Geordie Shore cast, and branching out into Sandbanks.

"I think the brand is becoming fashionable.

"We aren't like a typical luxury car dealer, we have a nice environment and are a bit more down to earth than usual. It doesn't matter whether you are a Manchester United footballer or anyone else."

The firm has a showroom for those with comparatively reduced budgets in Wallisdown, Poole, with prices ranging between £20-80,000. The expanded Bournemouth showroom's current top-priced vehicle is the Mercedes-Benz SLS AMG Black Series at £459,995.

"We now have an in-house wrapping service to do whatever wrap our customers want, it is pretty exciting stuff," said Mr Clark.