IT’S green for go thanks to a free virtual resource brought to businesses in Dorset.

Lynda Daniels, of PR firm Make it Happen, has launched Green Business Dorset – a package of e-magazine, e-newsletter and events programme aimed at providing an educational resource and environmental hub for the county.

Lynda said: “Having worked in the green sector for four years – and as vice chairman of the Bournemouth Chamber Green Knowledge Network – I saw for myself the wealth of green products, services and expertise right here in Dorset. “When it comes to environmental management and social responsibility, companies can feel overwhelmed and unaware of the help that is available right here in the county they operate in.

“It struck me a central knowledge point would be the ideal solution – an environmental dating agency if you like, highlighting solutions and matching them with businesses with a need.”

Lynda said that whether through legislation, customer demand, tendering for new business or even attracting the right staff, no organisation can afford to ignore the environmental impact of their operation.

“The idea of Green Business Dorset is to encourage a step by step – and therefore more affordable and manageable – approach,” she added.

“Just as important, we don’t want Dorset companies to be caught out – and lose business to their competitor simply because they were not moving their business forward. The power of the green pound is rising and our goal is to keep as much of that spend in the county as possible.”

Green Knowledge Network’s chairman Jon Cullum said: “Green Business Dorset will play an important role for our network and for Dorset as a whole. “For a long time there has been a need for a central knowledge share, a point from which we can help commercial Dorset understand the benefits of adopting a greener culture.

“The cost benefits can be huge – and environmental management is creeping up on every business.

“Working together with Green Business Dorset, we hope to put Dorset firmly on the sustainability map in the south.”

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