POOLE firm Liz Lean PR has been picked by an Odeon cinema to play the starring role in its public relations strategy.

The Odeon Dorchester has hired the business to help increase awareness of its venue in the Brewery Square development, as well as establishing valuable partnerships with businesses.

Opened in 2012, the Odeon is a three-screen cinema with a bar.

Patrick Steele, brand manager at Odeon UK, said: “We’re looking forward to working with Liz Lean PR. We have appointed the agency to raise the profile of the Odeon brand in Dorchester and extend our reach across the local area, and with LLPR now part of our team we look forward to achieving this.”

Liz Willingham, managing director at Liz Lean PR, said: “Odeon is a fantastic brand and we’re excited to be working with the Dorchester team on such a cutting-edge facility.

“This opportunity reflects our increasing presence in the west of the county with some dynamic businesses, and complements our similar reach into Hampshire and the east of the region."