THE boss behind a comparison site for credit and banking products has been named among the top women in the UK’s financial technology sector.

Tara Flynn, chief operating officer at Bournemouth-based Ratio, was featured in the Innovate Finance 2017 Women in Finance Powerlist.

The list and accompanying event are aimed at celebrating international women pushing the boundaries of fintech.

Ms Flynn started Ratio in 2013 along with its chief executive Marc Biles. The company began by building price comparison software for personal finance websites.

It later launched its own price comparison site, Choose Wisely, which uses Ratio’s software to help ‘non-standard consumers’ by providing access to credit and banking products.

Innovate Finance, a not-for-profit organisation aiming to accelerate growth in the FinTech centre, says only 29 per cent of employees in the UK sector are women.

It hopes to improve this to 40 per cent by 2020.

Ratio was recently placed 92nd in the Sunday Times Hiscox Tech Track 100, while both its founders featured in the Young Guns Index for entrepreneurs. Ms Flynn has also won a national Venus Award.

She said: “Being a woman in FinTech, it’s refreshing to see an initiative showing how many role models there are in the industry.

“It’s about time we saw more women entering the industry. It’s important for businesses to appreciate the talent and creativity women can offer.

“Initiatives like the powerlist will hopefully improve perspectives for both men and women.”

Charlotte Crosswell, chief executive of Innovate Finance, said: “The 2017 Women in FinTech Powerlist reflects the major contribution that women are making in the new world of financial services.

“This year’s list is longer than ever and the range of skills that each nominee brings underscores the different talent we need to drive fintech forward. From CEOs and professional services executives to graduates embarking on their new career journeys, our power list initiative shines a spotlight on everyone that is helping to create one of the most exciting and dynamic sectors in finance.”

She added; “Closing the gender gap and promoting diversity remain priorities for our organisation. We all have a role to play in making financial services better for consumers – and creating a workforce that reflects the diversity of those we serve is a step in the right direction.”