DETERMINED Eddie Howe insisted he had the thick skin required to withstand any flak and revealed: "You need to be prepared to ride a few storms."

Cherries are yet to register a point in four Premier League fixtures this season and host a Brighton side unbeaten in three games in all competitions (8pm).

Howe, who guided Cherries from the depths of League Two to the Premier League across two separate spells, is adamant he is battle-ready.

And the Vitality Stadium boss admits he must "keep achieving" as periods of success are "quickly forgotten".

Discussing modern management, Howe said: "It's a cut-throat business. I don't know if there are many more cut-throat – short periods where opinions change so quickly. Two games can change how everyone feels about you.

"That's one of the beauties of the game but it's also one of the things which makes it so difficult to be in.

"I think you are well aware when you take a job that you need a thick skin, you need to be prepared to ride a few storms and come out stronger for those experiences.

"The rollercoaster of emotions I have experienced in management to this point have thickened me up and that's really important because if you are too sensitive to things nowadays, I don't think you will last two minutes.

"I think my playing career also helps me. Constant disappointment – fighting to achieve something you never do – fires you to make sure you are ready for tough periods in management.

"I don't think I'm immune to anything. Things you achieve are quickly forgotten in football. I'm well aware of that and have got no problem with that.

"How I work is very much with the history behind us and the future ahead to achieve together.

"That's my mindset and I'm sure it's the supporters' mindset as well, so I'm well aware I have to keep achieving."

Howe admitted the disparity between the tireless efforts of his Cherries players on the training pitch and the team's results in the Premier League had been "difficult to read".

But he is certain his side will get back on track soon.

"We've trained okay," said Howe. "If there was a problem within our training, I think that would probably be a bigger cause of concern.

"But it's really been the flipside. I think they have trained very well, we just haven't shown that on the pitch.

"That's where it has been quite difficult for me to read because going into the West Brom game, I was confident we were going to do well.

"We haven't seen that in the matches but then we have returned to training and the lads have been good, so that leads me to think it's a short-term problem rather than a long-term problem."

Cherries have not lost to Brighton in a competitive match in nine years, a spell which takes in six league fixtures.