EDDIE Howe insisted Jack Wilshere's loan spell in Dorset would help Cherries attract top stars this summer – but vowed the club would learn the spending lessons of history.

Arsenal ace Wilshere became one of Cherries' most high-profile recruits when he joined at the end of August, his every move a regular topic of debate among supporters and media.

The England international made 27 appearances for the Vitality Stadium side but saw his campaign curtailed by the fractured leg he sustained at Tottenham last month.

Nevertheless, Wilshere's impact on the south coast attracted plenty of plaudits. And Cherries boss Howe is hopeful that on the back of the 25-year-old's stint, the club's recruitment pool will be widened.

Howe said: "Signing a player of Jack's quality, his name, definitely changed the exposure the club got. In near enough every press conference I fielded a question regarding Jack.

"But I think that served to get our name around the country and around the world, because as we know the Premier League is global.

"It certainly helps. I think people are aware of Bournemouth now. Maybe a couple of years ago on our promotion to the Premier League, they wouldn't have been but they would have been impressed by the story.

"But now I think we are quite well known and Jack, potentially, could be the first of a few who help us reach a bigger pool of players."

Cherries have been linked with an audacious £30million-plus move for Chelsea duo Nathan Ake and Asmir Begovic, while Blues defender John Terry and Sunderland striker Jermain Defoe are also rumoured targets.

Speaking generally, Howe explained Cherries would avoid overspending this summer.

He said: "It would break my heart to see this club fall financially and become a victim of our own success, going to the Premier League and spending too much money.

"We've been there before, not in the Premier League, at a different level but with the same sort of consequences. We desperately wouldn't want that to happen again."

Cherries could end up higher in the table than last year's champions, Leicester, and finishing as high as eighth remains a possibility.

Asked if these were golden years for the club, Howe added: "I don't want to put that limit on us. The danger in society and in humans is that we become complacent and you get used to where you are at that second, and I don't think we should ever do that here.

"When you compare where the club was with what it is now, I think we should always treasure, embrace and really enjoy where we are now because you never know what's round the corner.

"In time, I think we will look back and think 'they were unbelievable moments and unbelievable days'. I hope we are not looking back and thinking that from another league. We want to stay here for as long as we can."