CHERRIES will wear a new kit next in their debut season in the Premier League after announcing a new sponsorship deal with gambling giants Mansion Group.
The online gaming company's logo will be emblazoned across the front of the first, second, third and training shirts, as modelled by boss Eddie Howe and players Andrew Surman, Tyrone Mings and captain Tommy Elphick, for the forthcoming season.
A statement on the Cherries website revealed that the deal had been struck with the help of marketing agency SportQuake.
It also read: “Alongside shirt sponsorship, the partnership will see the two brands working closely together on a range of commercial projects and mutually beneficial marketing activities.
“These activities will assist in the expansion and increased awareness of both brands within their relevant markets.”
Mansion Group used to sponsor the kit of fellow top-flight club Tottenham Hotspur.
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