ASSISTANT manager Jason Tindall insists Cherries have no need to splash megabucks in the transfer market to turn their Premier League dream into reality.

Revitalised Championship heavyweights Cardiff City visit Dean Court tomorrow (3pm) on the back of a four-match unbeaten run and 17 points from nine league games since boss Russell Slade took charge.

Cherries themselves boast an imperious 11-match sequence without defeat, chalking up no fewer than seven victories from 10 second-tier fixtures since the start of October.

The Dorset club’s rapid rise has courted a swarm of national media attention with the spotlight shifting towards Russian owner Maxim Demin’s investment.

But Wales Online last month published an article estimating that the Bluebirds had shelled out more than three times the cash Cherries had on putting together their side with Tindall quick to dismiss suggestions that his club had spent their way to success.

“We have not spent as much as some people think,” said Tindall.

“We brought in Callum Wilson having sold Lewis Grabban but still had some money in reserve.

“Many of the other guys have been free transfers or joined for more modest fees. We are delighted with the players we have brought in and feel we have got really good value for money.

“Some clubs at this level spend a lot but all we can do is concentrate on ourselves. We are behind the majority of Championship clubs in terms of spending because that is where we are as a football club.

“We are not in control of what other clubs do and if our rivals want to go out and spend millions of pounds it still will not affect what we do one bit.

“We know where we are and go about our business as we always have done.

“Yes, we have more money now than we did four or five years ago and thanks to Maxim’s backing we can invest in the squad when needed. He continues to drive the club forward on and off the field.

“But for us, it is more about how you spend what you have and we are happy with the direction we are heading in.

“If other teams are worried about us and looking for reasons why we are doing so well then that is probably a good thing.

“Perhaps our success is an excuse for people to speculate on financial matters but the real facts are that it comes from how we train and how we play.

“When you look at our team, the majority have come up with us from League One. I think that alone proves we are not the sort of club that spends millions of pounds on big-name players.

“Most of the lads have come through with us and they continue to work hard, develop and improve. That is our philosophy and the Bournemouth way, which has been the making of our success.”