CHERRIES midfielder Danny Hollands knows he must "improve as a player" if he wants to become a permanent fixture in Kevin Bond's plans.

Hollands says he will be striving for consistency during the new campaign following an "up and down" debut season at Dean Court.

The former Chelsea youth and reserve team skipper enjoyed fluctuating fortunes after arriving on a free transfer from Stamford Bridge 12 months ago.

He made 38 appearances - including 20 from the bench - but did not taste victory in any of his 14 league starts.

But he capped a memorable November by scoring one of Cherries' goals of the season in the FA Cup win over Boston and was also voted PFA supporters' player of the month.

Hollands told the Daily Echo: "I would like to have had a better season. I didn't play well in a few games and that was annoying because I'd had a good season the year before so it was a bit disappointing for me.

"I've got to look forward now. I've got to improve and become a better player because I want to start more games than I did last season. It's frustrating when you're not involved because everyone wants to play.

"But I know I didn't play as well as I should have at times last season. My passing was a bit wayward and I had a few lapses of concentration, which didn't help.

"I've got to grow up a lot as a player. I know I'm only 21, but I've got to mature and take a bit more responsibility. I made a few too many silly mistakes last season and if I can improve on that, it would help a lot in my performances and help me as a player.

"I know what I've got to improve on and will be working on that during pre-season."

Hollands, who was signed by Sean O'Driscoll, starred on his debut during a 0-0 draw at Yeovil but made only one further start under Cherries' former boss before he left for Doncaster.

He was recalled for Bond's first game in charge at Millwall and then used sparingly by the new manager during the second half of the season.

Hollands added: "The manager sat us down at the end of last season and said next season would be a clean slate for everybody.

"Like every other manager in the country, he's got players he would like to bring in but if we go out and do well, he might not have to worry about getting someone in. He's made it clear to us that if we are good enough, we will play so we've got to make sure we're good enough."