DORSET’S unique rapping entrepreneur has launched a business challenge at two Bournemouth schools.

Jimmy Cregan, whose Jimmy’s Iced Coffee has become a household name, kicked off the Tenner Challenge at Avonbourne and Harewood Colleges.

The self-styled ‘Duke of Entrepreneurial Pursuit’ performed a rap to the students about how he turned his love of iced coffee into a profitable national business.

After his performance the 150 participating students were each handed a £10 note and challenged to turn it into a profit with their business ideas.

Jimmy, who runs his business from Christchurch and has sold his drink to outlets such as Tesco, Sainsbury’s and Waitrose, said: “I’m so stoked to have been asked to be part of the Avonbourne Trust Tenner Competition.

“I wholeheartedly believe that in this day and age, people of all ages should be encouraged to be entrepreneurial.

“ It’s a truly brilliant way to make one understand and realise that there is a whole world out there when it comes to business and you don’t have to just get a job working for someone else for your whole life.

“Instilling this mindset from early on will give people the best chance of doing something they can be really proud of and call their own.”

The Tenner competition is run by Young Enterprise and encourages young people to start up their own businesses using a £10 loan.

Avonbourne College has won the national competition five times in a row and for the first time, Avonbourne’s sister school Harewood College is entering the fray.

Executive principal of Avonbourne Trust, Debbie Godfrey-Phaure, said: “It’s fantastic that we have students from both colleges now entering this competition.

“We have doubled the number of £10 loans available and we are really looking forward to seeing our students rise to the challenge.

“In previous years we have done incredibly well in this competition and have seen our students use their business acumen to turn a humble tenner into thousands – and all for good causes.

“I wish all this year’s entries the very best of luck.”

Three entries will be chosen from each college and their bids submitted to the national Tenner competition judges.