AFC Bournemouth star Shaun MacDonald has started the season with a new role as ambassador of the Connect with Care project.

MacDonald will visit local schools to help educate children about the importance of internet safety.

The 40-week scheme, which is sponsored by communications provider C4L, includes a combination of classroom and outdoor activities delivered by the Cherries’ Community Sports Trust coaches to help enforce the message.

Heading into its second year, MacDonald will be the face of the initiative once it starts again in September.

“I’m really looking forward to getting started on the Connect with Care project and visiting the children at local schools,” he said.

“I’ve heard good things about what the project achieved last season and I’m proud to be associated with it.

“Being safe on the internet is something everyone should be aware of and I take it into consideration when using my social media accounts because, as footballers, we are role models to many young people.”

Simon Mewett of C4L, said, “A lot of the UK’s internet runs on our network.

“We are proud of this because it allows millions of people to be better connected.

“However, as enablers and providers of connectivity, C4L also holds responsibility to ensure the internet is used safely and correctly by all.

“We’re incredibly proud to be working in partnership with AFC Bournemouth to provide Connect with Care.”