A NEW film has been created to promote safety on Dorset's coastline.

The film is animated and was launched at the SafeWise Centre in Bournemouth on Tuesday.

The film was originally produced for SafeWise, a charity that has interactive centres in Bournemouth and Weymouth.

Alison Shelton BEM, SafeWise Chief Executive, said: "The two centres provide memorable and exciting opportunities for people of all ages to learn about staying safe and healthy at home, on the roads and at the coast.

"Their unique and memorable life-sized environments help people to spot the potential for danger, learn about risk and consequence and how to take responsibility for their actions – all in safe and controlled environments.

"The film is going to be used as part of their visit but we hope that it can be used wider than this and be available at the many visitor centres and of course through social media."

Bridget Betts, Dorset Coast Forum Co-ordinator, explained: "The Dorset coast is a fantastic place to visit and explore but unfortunately there can be dangers at the beach and along our coastline.

"We see news headlines where parts of the Jurassic coast have come down, people have got stuck by avoiding signs or children have been taken out to sea on inflatables.

"We therefore decided to produce an animated film that would deliver safety messages together in a fun and different way."

Many organisations already provide safety information through campaigns and leaflets, but this film puts together all those messages in a three minute narrative told by animated characters.

LoveLove Films created the animation and the Fine Family Foundation funded the initiative.