A T-SHIRT with a controversial slogan has been pulled from sale after a Dorset mother spoke out.

Yesterday, a t-shirt with the words 'No means no, well maybe if I'm drunk' printed on the front was listed for sale on the website of online clothing and home store Everything 5 Pounds.

The company appears to be based in Christchurch, with the company listing its address at as Airfield Road, Christchurch on Facebook and as a postal address for returns and complaints.

Elysia Munday, former Weymouth Carnival Queen and carnival organiser, spoke out against the sale of the t-shirt and called on the company to take it off their website.

On Saturday afternoon, she received a response on the company's Facebook page, apologising for any offence caused. The message, which has been seen by the Echo, also stated that the company owners were unaware it could cause offence.

The message reads: “We had no intentions of hurting anyone’s feelings nor giving any messages by adding a simple slogan tee to our website. We add 100s of styles every week some taken from US based websites. Up until now we have not monitored what has been added to our website but from now on we’ll be making sure there are no slogans that are offensive in any way to any human being, nature or to animals. If anyone notices anything as such please do bring it to our attention and we’ll make sure they are removed from the website.

“We apologise if our t-shirt of the slogan offended anyone.”

Elysia said she was satisfied with the response.

"It's a reasonable response and I hope it prompts them to implement further means of regulating the content they promote to avoid this in future."

Elysia, 25, who has a three-year-old son, said she spoke out over worries about the impact the slogan could have on men and women.

She came across the t-shirt while shopping on the site, and immediately contacted them to ask them to take it down.

Elysia said: “It is damaging. People say it could be a reference to doing anything while you’re drunk, but it’s not like there is a picture of a kebab on there, and the phrase ‘no means no’ has been used so much to educate people about sexual assault.

“This is a phrase that has given the strength to people – men and women – to stand up and say ‘it’s happened to me and I need help’.

“The danger is that it turns this message, ‘no means no’, into a joke. Someone could read that and think that when they are drunk, their consent doesn’t matter. It’s a massive back step, it’s unravelling years of work that has been done.”

Elysia, who campaigns on mental health awareness, also said she fears what the potential impact on sexual assault victims could be.

“There may be someone reading that who has been raped, while they were drunk, and their attacker has not been convicted. It could almost make them think ‘well I shouldn’t have been drunk’. It might make them question themselves.”

She added: “Fashion is very influential. This t-shirt is something that could have an impact on the younger generation, on vulnerable people.”

The Echo has contacted Everything 5 Tees for comment.