BOURNEMOUTH has retained purple flag status for its night-time economy for the fourth year running.

The credit recognises Bournemouth’s ambitions to develop and improve the town ‘after dark’, inspiring visitors through cultural and dining experiences.

The scheme looks at Bournemouth at night from cleanliness, access and transport, street lighting and signage to entertainment and variety of bars and clubs.

Councillor John Beesley, leader of Bournemouth Council, said: “A vibrant and well-rounded night-time economy is vital to attract visitors and keep residents and their families entertained. Our Purple Flag accreditation demonstrates the value that we place on making the town at night a safe and enjoyable experience for everyone.

"Open-air events have been drawing great crowds into Bournemouth in the evenings, such as the award-winning Gardens of Light and the extraordinary fire spectacle in the Lower Gardens during the Arts by the Sea Festival in the Autumn.

“We hope that our improvement work currently underway at Pier Approach will encourage more families to enjoy this beautiful area in the evening.”